Elevating web experience
Plant-It
COMPANY
Plant-It
ROLE
UX | UI Designer
EXPERTISE
UX/UI Design
YEAR
2026
Project description
Plants brighten our homes, yet keeping them alive frustrates many. Plant It, a mobile app, helps plant lovers buy plants and offers AI-powered care tips via photos. Research showed 85% of users struggle for over a week to find suitable plants, often ending with wilted ones despite their efforts. Generic online guides frequently fail them. Designing a user-friendly, effective solution was no small feat.
Challenge
How might we rethink the way plant enthusiasts access and engage with plant care resources to improve their overall experience and success?
Timeframe
From explorations to final designs in 5 weeks while working with multiple projects at the same time.
Process
Interviews and empathy maps revealed novice gardeners wasted weeks seeking compatible plants, only to lose them to vague care advice. Competitive analysis exposed text-heavy, impersonal apps. Collaborative ideation sessions led to the idea of an AI plant scanner and a preferences quiz. Prototypes prioritized intuitive discovery and dynamic care reminders. Iterations done after our usability tests streamlined navigation led us to build an easier check-out process, transforming the way users will purchase plants.
Research & Planning
Completed a competitive analysis and created user personas to identify existing challenges both novice and professional gardeners face on other applications. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Development & Implementation
Leveraged agile UX methodologies to build the Plant-It app from the ground up. Prioritized features such as the plant shop development were based on user feedback and technical feasibility. Also Implemented an AI assistant to help users better care for their plants.
Solution
The resulting PLANT IT app empowers users to confidently choose and care for plants through an intuitive, all-in-one platform. By combining personalized plant suggestions, AI assistant tools, and community care guidance, users can filter, shop, and learn seamlessly—making plant ownership less intimidating and more rewarding for users of all experience levels.
Personalized Plant Quiz
New users answer questions about their lifestyle, space, and experience to receive curated plant recommendations, reducing guesswork and aligning choices with their unique conditions.
Calendar Integration
Seamless integration with popular calendar platforms such as Google & Apple Calendar, ensuring synchronized plant care scheduling across devices.
AI Plant Diagnosis
The app’s AI assistant analyzes user-submitted photos to diagnose plant health issues, offering tailored recovery steps and real-time environment adjustments to revive struggling plants.
Results
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Plant Survival Rate
Early user testing showed a 32% reduction in plant loss within 3 months, attributed to AI-driven care alerts and environment-specific reminders. Users reported feeling more confident in troubleshooting issues before plants deteriorated.
Conversion Rates
The onboarding quiz reduced average search time from 3 minutes to under 1 minute, with 89% of users finding a compatible plant match on their first try. This directly addressed the "wasted effort" pain point from our research.
Higher User Retention
45% of new users returned weekly to track progress or scan plants, citing the app’s actionable tips and photo-based AI as "finally replacing generic blogs." Early data validated the shift toward visual, personalized guidance.